OBJECTIVE
Establish Smashbox Cosmetics as the premiere destination and community for social media’s biggest beauty and fashion influencers.
SOLUTION
Work hand in hand with talented creators to make premium, elevated lifestyle video and photography content for YouTube and Instagram that they couldn’t make on their own.
RESULTS
Since 2015 the partnership has produced over 791 influencer posts with 30.4M total video views and 5.1M total engagements.
Client: Smashbox
Creator: Mulit-Influencer
Campaign: Always on
Platform(s): YouTube, Facebook, Instagram, Twitter
Service(s): Branded Content Social Promotion